"It will be very hard for people to watch or consume something that has not in some sense been tailored for them." ~Eric Schmidt, Google
Schmidt and Eli Pariser are correct when they say nearly everything on the web is personalized for a user. For example when I go to Yahoo News I don't really get news, instead I get sport updates. A trick play for football should not be considered news, but it is for me because I go on YahooSports.com frequently. The result of this personalization makes all of us limited and isolated in some way. Pariser believed that the internet was suppose to act as a way for people to connection, however it has severely crippled itself by limiting users. The balance that Pariser is not even close to equilibrium, which causes majority of users to be limited in the knowledge they could potentially receive, and because it's so personalized people truly aren't changing. This problem is indeed a huge issue because it creates a pool of people that simply do not know what is going on around them. It causes people to become blissfully ignorant of the world around them and that to a lot of people is a issue.
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